Caring for our Community & Environment

Posted on 08/07/2022


Community and sense of belonging are vital to Cook Islanders, and here at Pacific Resort Hotel Group, our staff take great pride in this. As part of supporting our wider community, we are involved in several outreach programmes across our islands.

Each year we support Autism Cook Islands Blue Day, where all staff wear blue and donate a gold coin and organise a fun walkathon with the team all in blue to help raise awareness and funding for this important cause. We also advise our guests so they too can get involved. Once a year, Autism Cook Islands organises a Fun Family Day Out at Pacific Resort Rarotonga, where we offer a venue to the group and cover food and beverages. Our beach hut crew coordinate games for the families. Also, this year we supported World Down Syndrome Day and wore colourful socks and had a gold coin donation in which our guests also got involved.

Upskilling our future generation is another area that is very dear to our hearts. We are actively involved in several local school programmes, including speaking at Careers Days and hosting high school student visits to the resort. During these visits, we share insight into what is involved in the tourism industry. In Aitutaki, we also have a programme where we regularly read with the Primary School children.

Read more about our Commitment to the future here


As passionate caretakers of our environment, we have undertaken several initiatives to help conserve our beautiful islands. When the borders closed in 2020, our staff could dedicate even more time to conservation activities. Our teams have been involved in several clean up campaigns on our islands, including World Oceans Day, where we do a big clean up both on the shores and on the Motus.

Pacific Resort Aitutaki and Pacific Islands Conservation Initiative (PICI) developed the Cook Islands first Aquatic Eco Trail on our resort’s shores to raise awareness of the fragile ecosystem and challenges facing our reefs. This self-guided snorkelling and educational tour of the Pacific Resort’s lagoon environment has become a well-received educational activity for our guests.

Read more about Pacific Resort Aitutaki Aquatic Eco Trail here



The Cook Islands is one of the last places on earth to participate in Earth Hour and something we are very proud to be a part of each year. Earth Hour is one of the world’s largest grassroots movements for the environment. Held every year on the last Saturday of March, Earth Hour engages millions of people in more than 180 countries and territories, switching off their lights to show support for our planet.

Pacific Resort Aitutaki, who championed Earth Hour in the Cook Islands over the last decade, has also encouraged the government, local businesses and the community to make it happen. Each year the resort hosts a special evening for its guests and visitors featuring a Cook Island Warrior Fire Dance show that starts just after the lights go out.