As the Cook Islands marks milestones such as 60 years of self-governance, one question remains central to the nation’s journey: how can the spirit of the Cook Islands be preserved for generations to come?
A key strength lies in the preservation of language, heritage, and traditions. At the heart of this is Cook Islands Maori, a living treasure that connects present generations to their ancestors and helps shape the future.
Cook Islands culture lives through every song, dance, story, and work of art handed down across generations. It thrives in vibrant community gatherings, the sharing of traditional foods, and the strong sense of togetherness that unites the islands.
Events such as Cook Islands Language Week highlight the unifying role of language, while festivals like Te Maeva Nui offer opportunities for communities to reconnect and celebrate their identity with pride.
Cook Islands Maori, also known as Te Reo Maori Kuki ‘Airani, belongs to the Eastern Polynesian language family and is closely related to the languages of Tahiti, Hawaii, the Marquesas, and New Zealand Maori. With just 13 letters in its alphabet and distinctive dialects across the islands, the language captures the rhythm, expression, and wisdom of the Cook Islands people. Once an exclusively oral language, it was first written in the 1830s and remains a powerful symbol of resilience and continuity.
Speaking and teaching the language not only helps protect it from decline, but nurtures a strong sense of belonging and identity across communities. Whether spoken in homes, taught in schools, or shared with visitors, every word in Cook Islands M?ori helps keep the culture alive.
At Pacific Resort Hotel Group (PRHG), cultural authenticity is woven into every guest experience. As the Cook Islands’ leading collection of luxury boutique resorts, PRHG is committed to celebrating the local language, stories, and traditions that make the destination unique. From warm greetings in Cook Islands Maori to everyday staff engagement, the group’s values of respect, connection, and excellence are expressed through its genuine embrace of heritage.
Visitors to the Cook Islands are not just welcomed as guests, but invited to engage with the vibrant living culture of the islands. Through language, arts, and community-led traditions, travellers gain a deeper understanding of what makes the Cook Islands truly special.
The language, stories, and customs of the Cook Islands continue to serve as the cultural heartbeat of the nation. Preserving them is a shared responsibility. One that honours the past, strengthens identity, and ensures the island spirit remains alive for generations to come.
To learn some Cook Island Maori phrases visit our website here
The Cook Islands Looks Ahead (1965)
Produced by the National Film Unit and shows a survey of Cook Islands preparations in 1965 for internal self-government. Developments in industry, education and health services are shown too. There is also footage of the opening of the first Assembly under a new Constitution and the following celebrations.
https://www.youtube.com/watch?v=0t2OBuRlnuU