Rarotonga, Cook Islands – Pacific Resort Hotel Group (PRHG) proudly announces multiple wins at the 2025 Cook Islands People’s Choice and Air New Zealand Cook Islands Tourism Awards. These accolades reaffirm PRHG as the nation’s leading luxury and boutique resort group.
People’s Choice Award Recognition
Over the past week, PRHG collected five major honours, including the highly coveted 2025 Cook Islands People’s Choice Award – Large Business Category, awarded to Pacific Resort Rarotonga. This award, hosted by Cook Islands Tourism and presented alongside the Hon. Prime Minister Mark Brown, is decided by both visitors and the local community.
It recognises businesses that embody the pride, passion, and spirit of the Cook Islands. Moreover, it highlights the strong global connection visitors feel with the islands.
Air New Zealand Cook Islands Tourism Awards Winners
PRHG also earned top honours at the Air New Zealand Cook Islands Tourism Awards:
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Vodafone Cook Islands Employer of the Year Award: Pacific Resort Rarotonga
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Ministry of Cultural Development Outstanding Kia Orana Spirit Award: Pacific Resort Rarotonga
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Pa Enua Established Tourism Business Award: Pacific Resort Aitutaki
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Bank of the Cook Islands Customer Care Award: Little Polynesian Resort
Judges’ Observations
New Zealand-based judges Peter Morrison MNZM and Graham McCutcheon visited Rarotonga and Aitutaki in June. They met all award applicants and reviewed 74 submissions across 10 categories.
The judges noted the exceptionally high calibre of entries. They praised the outstanding standards of PRHG properties, the professionalism of the teams, and the pride in local communities. As a result, they shared that they have become ambassadors encouraging more New Zealanders and Australians to visit the Cook Islands.
Reflection from Leadership
“Being recognised across multiple categories, from customer care and business excellence to the People’s Choice Award, reflects the extraordinary people who bring Pacific Resort Hotel Group to life,” said Marcus Niszow, CEO. “But of all these awards, Employer of the Year and the Kia Orana Spirit Award mean the most to us. These honours reflect areas we have been working hard on for many years, creating a supportive workplace for our people and carrying the Kia Orana spirit in all that we do. We are grateful for this recognition, which belongs to every member of our PRHG family, and it strengthens our commitment to creating guest experiences defined by care, authenticity, and Cook Islands hospitality.”
Commitment to Excellence
Pacific Resort Hotel Group extends sincere gratitude to guests and the community for their ongoing trust and support. Additionally, the dedication and professionalism of its teams make these achievements possible.
These awards celebrate the people, culture, and spirit that define PRHG. Moving forward, the group looks forward to continuing to deliver exceptional experiences across the Cook Islands.