Pacific Resort Hotel Group Leads with Eco-Friendly Water Treatment
Commitment to Sustainability
Pacific Resort Hotel Group (PRHG) continues to lead in sustainability while delivering hospitality that exceeds guest expectations. As part of this commitment, Pacific Resort Aitutaki recently conducted an environmental audit of its water systems.
CEO Marcus Niszow explained: “As a company we are always looking for ways to better care for our beautiful environment in the Cook Islands. Finding proven eco-friendly methods of keeping water sanitised has been a challenge. Our executive team identified an alternative to chlorine-based treatment, and we decided to investigate further.”

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Image of installation similar to Pacific Resort’s |
Introducing ANK Neutral Anolyte
The eco-friendly alternative involves treating water electrochemically with ANK Neutral Anolyte. PRHG consulted with Dr Ian Calhaem, a water treatment expert, who led a four-week pilot plant trial at Pacific Resort Aitutaki.
The trial assessed ease of use in a remote location, while independent testing by Watercare New Zealand confirmed the water met WHO drinking water standards. Within days, staff reported improvements: no chemical smell or taste, no skin irritation, nil micro counts, and zero safety risks.
From Pilot to Implementation
After the trial succeeded, management approved scoping for a fully automated treatment system while retaining the pilot plant on site. PRHG also tested Anolyte for disinfecting hard surfaces in kitchens and guest bathrooms. Staff and guests praised the safe, user-friendly solution, which has now replaced conventional chemicals.
The Science Behind the Solution
This technology is based on hypochlorous acid, a natural substance produced by white blood cells to fight infection and prevent pathogens from building immunity. Because the body creates it, hypochlorous acid is 100% safe for humans even in concentrated form.
Until recently, its short shelf life limited its use. However, by electrolysing common table salt with Envirolyte technology, researchers created a stable, eco-friendly sanitiser.
Results and Future Commitment
CEO Marcus Niszow confirmed the project’s success: “We are very happy with the results. We are now exceeding WHO water standards while using an eco-friendly process based on common table salt. With Envirolyte New Zealand’s assistance, we have successfully implemented this safe and sustainable water treatment solution.”
To download the full News Release with Editor’s notes, please click here.